From the state that brought us mandatory Ignition Interlock on the first DWI, New Mexico has decided to invest heavily into putting talking urinal cakes in men’s restrooms. The state has ordered 500 talking urinal cakes that will deliver a recorded anti-DWI message to bar and restaurant customers. I guess they will try anything once.
The state has ordered 500 talking urinal cakes that will deliver a recorded anti-DWI message to bar and restaurant patrons who make one last pit stop before getting behind the wheel.
“Hey there, big guy. Having a few drinks?” a female voice says a few seconds after an approaching male sets off a motion sensor in the device. “It’s time to call a cab or ask a sober friend for a ride home.”
These urinal cakes are being purcahsed from the Wizmark company. The devices, were invented by Richard Deutsch.
“The idea is based on the concept that there is no more captive audience than a guy standing at a urinal,” Deutsch said. “You can’t look right and you can’t look left; you’ve got to look at the ad.”
If New Mexico is using it, can Texas be too far behind? My guess is no.